Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Havana Club
Project type
Product launch party / influencer event
Location
London
As Creative Director for this project, I defined and directed the creative vision for Havana Club’s limited-edition collaboration with jeweller Jonathan Raksha - a launch that fused craftsmanship, culture, and contemporary identity.
From concept development through to final delivery, I shaped a brand experience that reimagined the energy of Havana Club through the lens of modern luxury. The event transformed the atmosphere of a fine jewellery atelier into a vibrant, fashion-forward space; merging tactile design, curated music, and artful storytelling to embody the collaboration’s spirit.
Designed for a community of influencers, creatives, and culture-makers, the experience positioned Havana Club at the intersection of style and substance. A confident expression of brand heritage evolving for a new generation.
