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PayPal
Project type
Day event into evening reception
Location
Berlin
As Creative Lead and brand guardian for PayPal, I’ve driven the creative strategy behind the brand’s partnership with Sleek; repositioning PayPal’s presence in the experience space through design-led storytelling and bold conceptual thinking.
Most recently, I led the creative direction for PayPal Beyond, an immersive pop-up at 180 The Strand celebrating the brand’s refreshed global positioning. The experience invited guests into a future-forward narrative of innovation and trust - translating complex brand strategy into an environment of connection, exploration, and inspiration.
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