AWS

Over the past three years, I’ve contributed to Sleek’s largest annual event (hosting over 25,000 attendees), leading branding and creative across multiple touch points. This year, I took on a new role, leading the creative for a completely reimagined part of the experience: the high-energy opening show. Designed to make an impact from the very first moment, I transformed the traditional flat stage into a dynamic central cube, a first in the event’s decade-long history, creating an immersive environment that surprised even the most seasoned attendees. Aligned with the wider "city" concept of the event, this opening sequence told the story of an AWS guest waking up and feeling the city's energy build, setting the tone for a day of innovation, connection, and momentum.